Kellogg’s Family Rewards Animation Campaign
Photography, Stop Motion Animation, Food Styling
Kellogg’s Family Rewards is a customer loyalty program in which prizes are redeemed from points acquired through product purchases. Their social spaces needed a new video campaign for both point-giveaways and recipes. We came up with several stop-motion animations which increased audience engagement.
Designed 2014, 2015 at VML.
We created seasonally themed animations which featured redeemable codes, rewarding viewers who viewed the entire video.
We animated fan-favorite recipes which used Kellogg’s products as key ingredients, encouraging viewers to comment and suggest new recipes for us to feature.