Kellogg’s Family Rewards Animation Campaign

Kellogg’s Family Rewards is a customer loyalty program in which prizes are redeemed from points acquired through product purchases. Their social spaces needed a new video campaign for both point-giveaways and recipes. We came up with several stop-motion animations which increased audience engagement.

Designed 2014, 2015 at VML.

Point Giveaways

We created seasonally themed animations which featured redeemable codes, rewarding viewers who viewed the entire video.

Recipes

We animated fan-favorite recipes which used Kellogg’s products as key ingredients, encouraging viewers to comment and suggest new recipes for us to feature.